Pass It On is my Advertising FYP 2013, and it is based simply on act of humanity and kindness.
This campaign is created to promote random act of kindness among urban community with the support from a local bakery called Cake Sense.
My project consists of print ads, billboard ads, posters, flyers, etc.
Pass It On - The Logo
Print Ads - Teaser
Print Ads - Launching
Print Ads - Promotional
Billboard Advertising
Packaging
